Kerala is a southern most state of India. Kerala can largely trace its non-prehistoric cultural genesis to its membership (around the 3rd century CE) in a vaguely-defined historical region known as Thamizhagom — a land defined by a common Tamil culture and encompassing the Chera, Chola, and Pandya kingdoms. At that time, the music, dance, language (first Dravida Bhasha — "Dravidian language"[1] — then Tamil), and Sangam (a vast corpus of Tamil literature composed between 1,500–2,000 years ago) found in Kerala were all similar to that found in the rest of Thamizhagom (today's Tamil Nadu). Later, Keralite culture was elaborated upon by centuries of contact with overseas lands — yet all through this time, its cultural heritage remained defined by its antiquity and organic continuity.

"Kerala is a puzzle because the relatively high quality of life there simply doesn't fit with the tenets of economic science. It's an absolute non sequitur that people could be happy and satisfied at consumption levels which are half that of Haiti." --- Will Alexander, Professor at California Polytechnic State University

Red, green, white and flashes of gold. These are the colours of a Malayali, a chaste identity roosting in God's own country. The uniqueness is in the art and architecture of Kerala, in her music and poetry, in her dance and drama, and then in its people. Denizens of varied topography, of sand and sea, of tropical and artic, all nurturing a universal cult of brotherhood in this leaf-shaped land of Kerala. They say that if you want to see beauty, come India. We say, if you want to see Indian beauty, come Kerala. Those big, innocent eyes that reminds always that this is not the end, the wheatish appearance that reminds one of the dusk, those riotous long hair united with a fragrant 'gajra' (string of jasmine) that lends an extraordinary elegance to the person wearing it. Look at those men. Tall, dark, handsome, and curled hair together with their sporty looks..all these only add colour to a perfect holiday vacation. You come, you see and you will be impressed by the technological simplicity of the culture along with the cheerfulness of the people, seemingly out of all proportion to their material wealth.